NCW Orchard Network
The NCW Orchard Network brand was built to represent more than an organization—it was designed to reflect the people, knowledge, and generations that make up Washington’s tree fruit industry. JBe Marketing Group worked alongside the NCW Orchard Network team through brainstorming, creative exploration, collaboration, and brand development to create a cohesive identity and communication foundation built to grow with the organization.
Branding
JBe developed the foundation of the NCW Orchard Network brand, including its mission, vision, values, brand voice, messaging, supporting language, and brand guidelines. In collaboration with Design Hovie Studios, we helped develop a hand-drawn logo and icon system, cohesive color palette, and visual direction. The identity was intentionally designed to feel generational, grounded, knowledgeable, inclusive, and approachable while reflecting the organization’s connection to Washington’s tree fruit industry.
The branding process was highly collaborative, from initial brainstorming and moodboards to creative exploration, multiple directions, revisions, and team input. Together, we built a cohesive brand that authentically represents NCW Orchard Network today while providing a strong foundation for its future.
Communications
JBe continued to support NCW Orchard Network through press releases, media communications, and ongoing brand messaging. With established guidelines and a clear brand voice, we help ensure the organization communicates consistently across its various touchpoints while elevating its work and strengthening connections with members and industry professionals.
