A Strategic Marketing Approach: Inspire Northwest
Link to article on WenatcheeWorld.com
The fourth quarter offers a chance to plan strategic initiatives for next year's growth. Businesses interested in event creation or partnerships may use these event marketing strategies from INSPIRE Northwest, covering everything from development to launch.
The development of INSPIRE Northwest represents strategic initiatives designed to bring together marketing professionals to address new ideas for branding and professional development. The objective is clear: create a comprehensive, high-impact marketing and communications event that delivers measurable value across diverse professional segments while providing excellent content and sustainable growth ideas.
INSPIRE Northwest serves a deliberately broad, yet strategically defined market encompassing business owners, entrepreneurs, sales and marketing executives, educational professionals, job seekers, and students. This multi-segment approach addresses professional development offerings for diverse individuals in our current marketplace.
The event will address four core competency areas: goal setting and strategic vision, comparing brand perception to reality, approaches to AI-driven marketing, and methods for sharing business stories at various stages. The event will conclude with a networking and social session.
How To Fascinate advantage
A key differentiator in INSPIRE Northwest event is the opportunity to all attendees to take the How To Fascinate assessment framework. This evidence-based tool provides teams with quantifiable insights into their collective strengths and competitive advantages. The assessment identifies seven distinct advantage archetypes — Innovation, Passion, Power, Prestige, Trust, Mystique, and Alert, enabling organizations to optimize team performance through strategic role alignment and enhanced collaboration efficiency.
This assessment component transforms typical professional development expenditure into strategic measurable outcomes in team productivity and market effectiveness.
If your organization or business is considering developing a new event, the following strategies may be beneficial:
Align with your brand
Clearly define your vision, mission, and values to ensure alignment with your organizational goals. The event should serve as an extension of your brand, supporting efforts to build networks, foster relationships, and drive business growth.
Identify underserved areas within your market and pursue strategic initiatives to address these gaps.
Design an event that is distinctive and difficult for competitors to replicate.
It is important to recognize that events require significant investment in strategic planning, implementation, and execution, as well as substantial physical effort to successfully bring them to fruition.
Provide relevant content
Identify the unique information that will benefit your audience. Enlist thought-leaders, educators, or seasoned professionals to share the message. Utilize the power of technology to gather the best resources.
INSPIRE Northwest sessions begin with broad concepts and end with storytelling. The conference will address topics such as strategic goal setting, fostering belief in personal aspirations, defining individual brands, and leveraging emerging AI tools for marketing. Additionally, participants will gain insights from at least three business leaders on effective storytelling techniques.
Market your event
Engage community leaders, sponsors, and supporters to tell the story. Ask for feedback, support, and strategies that are of mutual benefit. Craft marketing materials that are easy to share, promote, and use in multi-channel marketing. Write tailored ad copy for each medium such as META, radio, print, billboard, or direct.
INSPIRE Northwest serves as a platform for leadership team members, sponsors, and partners to connect and share their messages. Short "welcome" videos or photos are posted to generate interest among followers and encourage event support. This approach enhances visibility and promotes audience growth within the marketing and communications community.
Strategic positioning
The measurable impact of INSPIRE Northwest extends beyond immediate event metrics. The event builds on JBe Marketing values to bring people together who are extremely passionate about all things marketing to grapple with new ideas in a high-energy environment. This positions our partners and speakers to be seen as experts while fostering mutual support in the fast-changing marketing world.
On behalf of JBe Marketing and the INSPIRE Northwest leadership team, we extend a warm welcome to you and your colleagues to the INSPIRE Northwest event. We can learn and connect on Oct. 16 at the Numerica Performing Arts Center. For registration information, visit INSPIRE-nw.net. INSPIRE Northwest is a trademark of JBe Marketing Group LLC.
Jennifer Bushong is the founder of INSPIRE Northwest and CEO of JBe Marketing Group LLC, a full-service marketing and communications firm in Washington state. Bushong earned a master's in Journalism with a concentration in public relations from Kent State University and graduated cum laude with a communication degree from the University of Washington. Email jennifer@jbemarketinggroup.com or visit jbe-marketing.com.